A dental practice, presented by its people and its results
Eleven doctor profiles, twenty-five services and a before/after slider that shows the work.
- Client
- Clips & Implants Dental
- Industry
- Healthcare & Dental
What was the problem?
A multidisciplinary team is a real advantage over a single-dentist practice, but only if prospective patients can see it. Treatments were described in clinical language rather than in the words patients search with, and booking required a phone call during working hours — losing the enquiry that occurs to someone late at night.
What we built
A patient-friendly website built around clinical authority: individual doctor profiles for 11 doctors, 25 service pages spanning implants, laser dentistry, Invisalign, orthodontics, paediatric and oral surgery, 12 years of experience messaging, post-treatment instructions and frictionless appointment booking.
What it does
11 doctor profiles
25 services
Before/after comparison slider
Appointment enquiry modal
WhatsApp contact
What changed as a result?
New patients regularly mention the website during consultations, and clear positioning around the multidisciplinary-team advantage drives walk-ins and enquiries.
- 11 doctor profiles, making the team advantage visible rather than implied
- 22+ treatment pages written in patient language
- Published post-treatment instructions, reducing repeat front-desk calls
Why does this matter in healthcare & dental?
A clinic website is a trust document, not a brochure. Patients choosing a practice are deciding with incomplete information: they want to know who will treat them, what the treatment involves, what it costs and whether anyone else had a good experience. A site that answers those four things well converts; one that leads with stock photography does not.
No way to judge the clinicians
A practice with nine MDS specialists has a real advantage over a single-dentist clinic, but only if the site says so. Individual doctor profiles with qualifications and specialisms are what turn a browse into a booking.
Treatments described in clinical language
Patients search for what hurts and what it might cost, not for procedure names. Service pages need to answer in the patient's words while still demonstrating the clinical depth behind the treatment.
Booking that requires a phone call during working hours
The enquiry a clinic loses is the one that occurred to someone at ten at night. Frictionless booking, and a chatbot that can hold the conversation out of hours, captures it.
Post-treatment questions coming back to the front desk
The same aftercare questions arrive repeatedly. Published post-treatment instructions answer them once and reduce the call volume that interrupts clinical time.
See it running
www.clipsdental.com(opens in a new tab)Need something like this for healthcare & dental?
Tell us what is slowing the business down and we will tell you whether software is the right fix. If it is not, we will say so.
Free 30 minutes · no obligation
Related work
- Education / Internal SaaS
Little Lumos School Management Portal
Custom-built school management SaaS that automates end-to-end school operations
- AI Workflow Platform
Little Lumos — AI Monthly Progress Reports
A preschool was hand-writing 70+ monthly progress reports, costing 3–4 working days every month. Softivum built the full workflow: teachers speak, AI drafts, admins approve, and branded letters reach both parents with per-recipient delivery tracking.
- Marketplace Platform
Helpora — Hyperlocal Neighbour-Help Marketplace
A marketplace where neighbours pay neighbours for everyday help. Softivum built the consumer app, the marketplace engine, the operations console and the brand site — verifying identity against government records, holding every payment in escrow until the job is done, and tracking helpers live on a map.