SEO & Local SEO

SEO is three distinct jobs that get treated as one. First, make sure search engines can crawl, index and understand your pages — technical work that is invisible to visitors and blocks everything else. Second, have pages worth ranking for the terms you want, which is content and structure. Third, be credible enough to outrank the alternatives, which comes largely from other sites referencing you and is the slowest part.

We start with the first, because content work is wasted while indexation is broken. Canonical tags pointing at the wrong page, metadata that never reaches the document head, missing structured data, thin pages competing with each other — these are common, unglamorous and worth fixing before writing anything new.

Timelines: technical fixes can show effects within weeks. Content and authority take three to six months for meaningful movement, and longer on competitive terms. Anyone promising first-page rankings in days is either targeting phrases nobody searches or doing something that will cost you later. We would rather lose the work than set that expectation.

For a business with a physical location, local SEO usually matters more than national. It depends heavily on your Google Business Profile, consistent name, address and phone details across the web, and reviews — most of which live outside your website entirely, and none of which we can do for you without your involvement.