How we scope and price work

Every project is quoted as a fixed price against a scoped brief. We do not bill hourly, because hourly billing rewards slow work and leaves you unable to budget. Ongoing work maintenance, campaigns, monitoring runs as a monthly retainer.

Price ranges below are indicative, not quotes, and vary with your requirements: the same brief can differ threefold depending on integrations, content readiness and edge cases. For MVPs, business apps and mobile apps the final price is decided only after we have your detailed requirements. For automation and marketing we price against scope only, because a number without a scope is either meaningless or misleading.

What we charge for

Fixed price against a scoped brief

Websites & landing pages

A business website, landing page or portfolio site: the thing that turns an interested stranger into an enquiry.

Typically ₹15,000–₹40,000 for a landing page, ₹40,000–₹1,50,000 for a business website (varies with requirements)

Includes

  • Mobile-first responsive build
  • Page copy shaped from your material
  • Contact and enquiry routing
  • Technical SEO and structured data
  • Repository and deployment handover
  • Six months of support

What moves the price

  • · Number of distinct page templates, not number of pages
  • · Whether usable content and photography already exist
  • · Integrations: booking, payments, CRM
  • · How many rounds of stakeholder review are expected
Fixed price against a scoped brief

MVPs, business apps, mobile apps & custom software

Software that runs part of the business: fees, bookings, attendance, billing, inventory. Replaces spreadsheets and paper.

Typically ₹1,50,000 and above for an MVP (varies with requirements)

This is a starting point, not a quote. For MVPs, business applications, mobile apps and any other custom build, the price is set only after we have your detailed requirements. Once those are written down, we agree a fixed price against that scope.

Includes

  • Workflow mapping before any build
  • Architecture and interface design
  • Build in sprints with weekly demos
  • Role-based access and audit logging
  • Documentation and team training
  • Twelve months of support

What moves the price

  • · How detailed and settled the requirements are
  • · Platforms: web, Android, iOS, or several
  • · Number of distinct user roles and permission levels
  • · Whether multi-tenancy is needed now or later
  • · Integrations with systems you already run
  • · Volume of historical data to migrate
One-off setup, optional monthly monitoring

AI & automation

Lead capture, chatbots, workflow automation and AI features. Removes repetitive work rather than adding headcount.

Includes

  • Audit of the current manual process
  • Build and tool integration
  • Error alerting and activity logging
  • Handover documentation
  • Optional ongoing monitoring

What moves the price

  • · Number of steps and systems in the workflow
  • · Whether your existing tools expose usable APIs
  • · Model usage volume, for anything AI-backed
  • · Hosted platform subscriptions versus self-hosted
Monthly retainer, separate from media spend

Marketing & growth

Paid campaigns, SEO, conversion work and analytics. Ongoing rather than a project, and reported on cost per lead.

Includes

  • Campaign or SEO strategy
  • Setup inside your own accounts
  • Conversion tracking wired to real actions
  • Monthly reporting on cost per lead
  • Explicit recommendations, including to stop

What moves the price

  • · Number of channels managed
  • · Whether creative production is included
  • · Current state of tracking and analytics
  • · Competitiveness of your search terms

Questions about cost and terms

Because a number without a scope is either meaningless or misleading. The same brief can differ threefold depending on integrations, content readiness and how many edge cases the business actually has. We quote a fixed price once we know what we are quoting for.

Any change is re-quoted and agreed before we start it, so the figure you approved is the figure you pay. Scope changes are normal on real projects; discovering one on the invoice is not, and hourly billing makes that outcome likely.

Hourly billing pays us more for working slowly and leaves you unable to budget. It also makes every conversation about efficiency awkward. Fixed price against a defined scope puts the risk of our estimate on us, which is where it belongs.

Work is invoiced across milestones rather than entirely upfront or entirely on delivery. That keeps both sides exposed to roughly equal risk at any point, which tends to produce better behavior than either extreme.

A single landing page is a normal engagement. Below that — a copy change, one bug — you are better served by a maintenance retainer or by your existing developer, and we will point you there rather than take the work.

Get a real number

Thirty minutes is usually enough to scope a project well enough to quote it. If the answer is that you should not build this, we will say so.

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