PPC / PPE Campaigns

Performance-first campaign management using Pay Per Click and Pay Per Engagement models.

See key features

Free 30-minute call · No obligation

Proven track record
35+
Projects Delivered
7+
Industries Served
Explore Our Work
What's inside

Key features

Everything PPC / PPE Campaigns includes, built to move the needle for your business.

  • PPC strategy and optimisation
  • PPE campaign planning
  • Audience and creative testing
  • Weekly performance improvements

What you get

  • PPC strategy
  • Campaign setup
  • Creative testing plan
  • Weekly reports
  • Budget recommendations

Why work with us

  • Three-Day Audit Before Any Spend
  • Audience And Creative Tested Weekly
  • Budget Recommendation In Writing
Timeline

A typical project

  1. 1
    3 days

    Audit

    Current campaign review

  2. 2
    1 week

    Strategy

    New campaign architecture

  3. 3
    Ongoing

    Execution

    Management & optimisation

  4. 4
    Weekly

    Reporting

    Performance analysis

How is performance campaign management actually run?

Well-run paid campaigns are mostly discipline rather than cleverness. The work is a weekly cycle: review what the data now supports, change only what it justifies, and leave everything else alone. Constant tinkering resets the platform's learning and reliably makes results worse — knowing when not to act is most of the skill.

Pay-per-click charges you for a click; pay-per-engagement charges for an interaction such as a video view or a form open. Engagement models can look cheap and be genuinely useful for filling the top of a funnel, but they are much harder to tie to revenue. We use them to feed a funnel, never to judge one.

When a campaign underperforms, the diagnosis runs in order: is the traffic wrong, is the landing page wrong, or is the offer wrong? Most underperforming campaigns are a landing page problem, and no amount of bid adjustment fixes that. Saying so costs us optimisation work and saves you money.

You get campaign strategy, structured setup, a creative testing plan, weekly performance reporting and explicit budget recommendations — including the recommendation to reduce spend when that is the honest answer.

Worth thinking about before you commission campaigns

  • What does a qualified lead cost you today, if you know?
  • How long is your sales cycle from enquiry to payment?
  • Can you sustain the budget for long enough to learn from it?
  • Which page will the traffic land on, and does it convert now?

Interested in PPC / PPE Campaigns?

Book a free 30-minute call and let's discuss how we can help your business grow.

PPC / PPE Campaigns questions

You pay per click in one and per interaction in the other, such as a video view or a form open. Engagement models can be cheaper for awareness but harder to tie to revenue, so we use them to feed a funnel, not to judge it.

Traffic arrives immediately; reliable signal takes a few weeks. Judging a campaign after four days of data is the most common and expensive mistake. We set a clear learning period upfront so nobody is optimising against noise.

Weekly review, with changes only where there is enough data to justify them. Constant tinkering resets the platform's learning and makes results worse. The discipline is knowing when to leave something alone.

Diagnose in order: is the traffic wrong, is the landing page wrong, or is the offer wrong. Most underperforming campaigns are a landing page problem, not a targeting problem, and no amount of bid adjustment fixes that.

A monthly management retainer separate from media spend, which stays in your own accounts. No markup on spend. If the honest recommendation is to reduce budget or pause a channel, the retainer does not change, so there is no incentive to keep spending.

Media spend, landing page builds and large-scale creative production sit outside the retainer. Conversion tracking setup is included only where it does not already exist; if it does, we will audit rather than rebuild it.
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