Connect WhatsApp. Automate conversations. Grow your business.

What was the problem?

Most small and mid-sized businesses already use WhatsApp with customers — but from a single handset. Conversations are invisible to the rest of the team, nothing is automated, follow-up depends on someone remembering, and there is no record of whether a message was delivered or read. Moving to the official WhatsApp Business Platform fixes that, but the onboarding, template approval and policy rules are a real obstacle for a business without a technical team.

What we built

The planned platform covers account onboarding via Embedded Signup, a shared team inbox with search, filtering, assignment, templates and status labels, approved template sending, automation workflows for lead follow-up, appointment reminders and support routing, and per-message delivery tracking — positioned across education, healthcare, real estate and service businesses.

What it does

• WhatsApp Business account onboarding

  Via Meta Embedded Signup, without sharing sensitive credentials.

• Shared team inbox

  Search, filter, assign and reply, with templates and status labels.

• Approved message templates

  For notifications, support updates, reminders and engagement.

• Automation workflows

  Lead follow-up, appointment reminders, support routing and common requests.

• Delivery tracking

  Sent, delivered, read and failed states per message.

• Coexistence support

  Eligible businesses may continue using the WhatsApp Business mobile app.

• Role-based account access

  Limit what each team member can see and do.

• Data retention controls

  Configurable handling of stored conversation data.

• Account deletion process

  A clear, documented path to request data deletion.

What changed as a result?

The product site, pricing, security practices and the full legal and data-deletion layer are live. The platform is in active development, and Softivum makes no claim yet about delivered functionality.

• Product positioning, pricing and security practices published
• Full legal and data-deletion compliance layer live ahead of platform launch
• Product scope defined across onboarding, shared inbox, templates, automation and delivery tracking

Why does this matter in SaaS & startups?

Most first builds are too large. The useful MVP is the smallest thing that tests whichever assumption would sink the business if it were wrong. Both of our internal SaaS builds — a multi-tenant school portal and a restaurant POS — started as the narrow system one operator needed, then earned their scope.

• Scope that assumes the idea is already validated

  Settings screens, admin tooling and dashboards feel like progress and prove nothing. Building them before anyone has paid is the most common way a runway disappears.

• Multi-tenancy retrofitted too late

  Serving a second customer from a system built for one is an expensive rewrite. Where multiple organisations are clearly coming, tenancy belongs in the first architecture.

• No route to a real user

  A product that exists only on a laptop cannot be tested. Deployment, accounts and access need to work from the first week, not the last.

• Handover that leaves you dependent

  Code you cannot access, hosting in someone else's account and no documentation turn your own product into a negotiation. Ownership from day one avoids that entirely.

More on what we build for SaaS & startups →

See it running