Social Media Growth

For most service businesses, social media is a recognition channel rather than an acquisition channel. Parents choosing a preschool, patients choosing a clinic and couples choosing a venue all want to see that you exist, that you are active, and that other people like them chose you. That work happens before they are ready to enquire, which is exactly why it is hard to attribute and easy to abandon.

So the metric that matters is not follower count. A local business with two thousand engaged followers in its own city outperforms one with twenty thousand scattered nationally, every time. We report on reach within the right audience and on enquiries that mention social, not on totals that flatter.

Cadence should be sustainable rather than ambitious. A few well-made posts a week, kept up for a year, beats daily posting abandoned after six weeks — and the second pattern is far more common. We build a content calendar and a small set of content pillars so there is always something obvious to post about.

We can produce the content, or work from photographs and video your team captures. For schools and clinics the in-house material usually performs better, because it is recognisably the real place with the real people, which is the entire point.