Analytics & Reporting

Get clear visibility into CPL, CAC, ROAS, and campaign-level decision making.

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Proven track record
35+
Projects Delivered
7+
Industries Served
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What's inside

Key features

Everything Analytics & Reporting includes, built to move the needle for your business.

  • GA4 setup
  • Tag Manager events
  • Looker dashboards
  • Weekly growth reviews

What you get

  • Analytics setup
  • Custom dashboards
  • Monthly reports
  • Conversion tracking
  • Recommendations

Why work with us

  • GA4 And Tag Manager Configured
  • Looker Dashboard For Your KPIs
  • Conversion Tracking You Can Verify
Timeline

A typical project

  1. 1
    3 days

    Audit

    Current tracking review

  2. 2
    1 week

    Setup

    Implementation & testing

  3. 3
    1 week

    Dashboard

    Custom dashboard build

  4. 4
    Monthly

    Insights

    Analysis & reporting

What should you actually be measuring?

A small number of events mean money: enquiry submitted, call started, WhatsApp opened, booking completed, purchase made. Everything else is context. Most accounts we inherit track dozens of events and none of these, or count page views as conversions, which turns every spending decision into guesswork dressed up as data.

So the first job is instrumenting the events that matter and nothing else. GA4 setup, tag management, conversion tracking wired to the real actions, and dashboards built on top — because GA4's interface is genuinely difficult and nobody should have to query it to answer a simple question.

Expect your analytics and your ad platform to disagree. Ad platforms credit conversions to themselves within an attribution window; analytics credits the last channel before conversion. Neither is lying, and the gap is not a bug. We nominate one source of truth for decisions and explain where the others differ, so nobody loses a week reconciling two numbers that were never going to match.

Reporting covers cost per lead, cost per acquisition, return on ad spend, and which channels and pages produced enquiries — with the recommendation to stop what is not working stated plainly rather than buried.

Worth thinking about before you commission analytics

  • Which actions on your site are worth money to you?
  • Do you have a GA4 property and does anyone read it?
  • Which single number would you want on a weekly email?
  • Who currently decides where marketing budget goes, and on what basis?

Interested in Analytics & Reporting?

Book a free 30-minute call and let's discuss how we can help your business grow.

Analytics & Reporting questions

Because they count differently. Ad platforms credit conversions to themselves within an attribution window; analytics credits the last channel before conversion. Neither is lying. We set one source of truth for decisions and explain where the others differ.

The handful of events that mean money: enquiry submitted, call started, WhatsApp opened, booking completed, purchase made. Everything else is context. Most accounts we inherit track dozens of events and none of the ones that matter.

You need something, and GA4 is free and integrates with Google Ads. Its interface is genuinely harder than the old version, which is why we build dashboards on top rather than expecting anyone to query it directly.

Yes, and it is usually the fastest improvement available. Most sites we audit are either not tracking conversions at all or counting page views as conversions, which makes every spending decision guesswork dressed up as data.

A one-off setup fee for instrumenting events and building dashboards, then an optional monthly retainer for reporting and review. Most clients need the setup once and then only occasional adjustment, so an ongoing retainer is genuinely optional here.

Historical data cannot be backfilled; tracking only starts from implementation, which is worth knowing before you plan a year-on-year comparison. Data warehouse builds and custom pipelines are a separate, larger engagement.
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